301 redirects are useful when you change URLs (web addresses) on your site, change platforms of your website, switch from HTTP to HTTPS, or otherwise make changes to your URL structure.

301 redirects tell web browsers that a web address has permanently moved. By having 301 redirects in place, you preserve any back links you have built on other site to your website, ensuring that link equity is transferred when you change URLs, and making sure that your customers do not go to a 404 or “Page Not Found” when they click links to your old web addresses.

301 redirects are the preferred type of redirect by most SEO consultants. 302 redirects are considered “temporary” redirects, and many SEO experts believe that they do not transfer link equity the same way that 301s do.

How do you build 301 redirects? If your website is built on WordPress, you can use a plugin like Redirection to manage all redirects.
https://wordpress.org/plugins/redirection/

If your site is not built on WordPress, you can edit the .htaccess file on your server to build out redirects.

When switching from HTTP to HTTPS, make sure that you either have a site wide redirect in place (through .htaccess) or that your hosting provider writes this rule to your .htaccess when you add a SSL certificate.

While discussing 301 redirects might be very technical for many of our viewers, it is important to understand that when you change web addresses (URLs) on your site, you must have a plan for redirects. For both usability and SEO, 301 redirects are extremely important.

https://www.lockedownseo.com/301-redirects-seo/

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Join John Lincoln, Ignite Visibility CEO, as he does a live walk-through of an advanced technical SEO 301 redirect strategy he uses! Learn how to find and redirect pages on your site that are hurting your rankings.

1. Navigate to your Google Analytics account and find your site content landing page report. Next, set a keyword that is included in the URL structure to pick out the content you want to redirect. Then export this file.

2. Next, utilize an HTML stripper to grab the HTMLs from your excel sheet. Add those to a new word document and then format that word document to only include complete URLs.

3. We recommend using Screaming Frog for this step. Input your complete URLs and then crawl them to figure out what their status is. Export this file.

4. Now you have a list of all these pages that tell you which URLs are indexable, canonicalized, etc. The indexable URLs can be 301 redirected to wherever you would like them to live on the site.

5. Finally, resubmit your sitemap to Google so it can index your website with your new redirects.

BONUS TIP: When you’re going through this process and your content think: Which action would be best for my site: refresh, recreate, or redirect?

Let me know how this advanced technical SEO 301 redirect strategy works for you!

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It’s generally a bad idea to change the slug / permalink / URL of a page that has already been published.

Why?

The prior URL of the page was most likely already recognized and indexed by Google and others (this does not apply if you changed a page or post that had not been published). When you change the URL of a published page, the “live” page has the new URL. In the eyes of search engines, the page that lived at the old URL has gone missing.

When Googlebot (the name of Google’s crawler) comes back around to the page at the old URL, it can’t find it. That’s because you effectively deleted that old page and created a new one when you changed the URL.

You’ll likely now have a 404 error (page not found) on the old page. Also, any link equity that you had accrued at the old page won’t be automatically passed to the new one.

How can you fix it? You can implement a 301 redirect. A 301 redirect is a directive for search engines to “redirect” a prior URL to a new one. Here’s how to do that in Squarespace:

https://www.rootandbranchgroup.com/squarespace-redirect/

If you have a specific request for another CMS, drop it in the comments and I’ll see what I can do!