Stop Studying SEO, Start Studying Your Target Audience

Stop Studying SEO, Start Studying Your Target Audience

After you've mastered how SEO works, you’ve got to become an expert on the content you are optimizing and the humans you are optimizing for. Here's how to do just that.

How we went from 0 – 30K Traffic in 6 months (SEO Case Study)


In this step-by-step SEO case study I’m going to walk you guys through how I took one of my clients from 0 to 30k in monthly organic traffic – without doing any link building.

Here’s some context: These guys had a small app that was successful in the app store but they had no presence on google. They also had a basic wordpress set up that had been up for around a year but had no SEO done on it.

Last but not least, they had been able to naturally acquire a few organic links from the launch of their app a year prior.

In this video I walk you guys through how we found one golden keyword, the content structure that we developed, and how they used this specific example to rinse and repeat this exact structure for other keywords and get to where they are now.

Timestamps:
0:00 Intro
0:16 Traffic Stats
0:58 Client Context
1:30 The golden keyword
2:15 Homepage Internal Links
2:36 Social Signals
3:16 Outbound Links
3:43 Keyword Rich Headings
5:16 10x your competitors

�� My website:
https://jaume.io/

❤️ My Favorite SEO tool:
https://surferseo.com/?fpr=jaume74

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https://twitter.com/jaumeros6

��‍�� Connect with me
https://www.linkedin.com/in/jaume-ros-salvador/

Why You Should Stop Studying Digital Marketing (What To Do Instead While Getting 10x The Results)


Studying digital marketing, will help you learn more, but it doesn’t guarantee that you’ll get more traffic, sadly. Today I’m going to break down what you should stop studying digital marketing and what you should do instead, while getting 10X the results.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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I’m say you should stop studying digital marketing, if, and only if you’ve been studying it for six plus months to a year or even more, you haven’t done any actual campaigns for your clients or yourself. You gave up after your failed campaign and if you haven’t even implemented any of the things you’ve learned. Because you could be learning a lot about digital marketing.

So even if you tried one campaign or two campaigns on, let’s say SEO, but you also learned about social media marketing, paid advertising, email marketing, conversion rate optimization, and you haven’t tested out any of the other stuff, you need to go and start doing.

So step one, start by focusing on one marketing discipline. That discipline could be paid traffic, social media, SEO, content, marketing, copywriting, email marketing, conversion optimization. It doesn’t matter what it is.

Two, find a client that has a product or service in that niche that is easier to make success and work for free or at very low costs. You may not want to work for free, but trust me the experiences while worth it. This typically means products or services with high ticket value or higher retention, right. Those are easier to optimize. The goal is to find a product or service that has a hungry market and is underserved and ideally a big TAM. TAM stands for total addressable market. The bigger the market, the easier it is.

The next step find successful products and services that are in the same vertical, and reverse engineer their success. What does their offer look like; pain points, needs, wants? What does it address; their price points, guarantees, payments, conditions? What are their traffic channels that they’re leveraging? Right, what is the ones? Are they mainly using SEO, paid advertising? You can use Ubersuggest to check this out and see where people are getting their traffic from, as well as similar one.

Try to see how they’re positioning their ad, and copy the elements from the imagery to their videos, to their landing pages. And that gets me into, do they have multiple landing pages for different audience segments? This will give you an indicator of the different groups of people that they’re targeting.

Now, if you’re not sure on how to figure out their landing pages or even their ads or the ad copy, check out Facebook’s Ad Library. Facebook’s big. Everyone’s on Facebook. You’ll be able to see what they’re running, and if they have a ton of engagement on those ads.

Probably is working better than the ones that don’t have tons of engagement. It’ll give you a direction of where you should go. It doesn’t mean if you copy them, you’ll be successful. It just gives you a rule of thumb on what direction you should go on.

The next step, create a minimal, viable campaign that works on some of the foundations that you’ve discovered in your competitive analysis. Use only one pay ade channel initially, or one SEO organic channel or conversion channel, depending on the business you’re working on. Test different variations of your offer, your ads, your creative segmentation options. See which angle is the most successful and double down on it And create variations around the winning offer and angle and creative and see how you can improve it even further.

Next step, find other products, services, and clients in the same niche that don’t compete with the first campaign that you’ve created, and apply what you’ve learned.

But here’s the thing, if you learn so much and you keep learning, and you never implement, you won’t understand the intricacies. There’s always so much that you’ll learn by just doing that’s not taught through reading. So you got to actually take action.

00:00 – Introduction
01:08 – Star The Focus On One Marketing Discipline
01:24 – Find Out And Choose A Niche That’s Easy To Make Success
02:17 – Find Successful Products And Services
03:43 – Use Only One Paid Ad Initially
04:45 – Knowledge Is Priceless, But….

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/_2BIMXX7lbQ

#SEO #NeilPatel #DigitalMarketing

How to Learn Digital Marketing ( Beginners Guide ) | What is Digital Marketing?


How to Learn Digital Marketing ( Beginners Guide ) | What is Digital Marketing?

Are you interested in learning digital marketing but don’t know where to start? Look no further! This comprehensive beginner’s guide will teach you everything you need to know about digital marketing, from its basics to advanced techniques.

In this tutorial, we will cover topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and more. We’ll also explore the benefits of digital marketing and how it can help you grow your business.

Whether you’re a business owner, marketer, or simply interested in the world of digital marketing, this guide is the perfect starting point. So, what are you waiting for? Let’s dive in and learn about the exciting world of digital marketing!

How to Learn Digital Marketing, Beginners Guide, What is Digital Marketing, Search Engine Optimization, SEO, Social Media Marketing, Email Marketing, Content Marketing, Business Growth.

#WhatisDigitalMarketing? #earnwithusman

MrBeast being a YouTube Genius for 10 minutes straight


Here’s a supercut of MrBeast giving genius YouTube Growth advice for 10 minutes straight

�� Want help to reach your first 1k subscribers ASAP? If so, click here https://link.growyourgamingchannel.com/CqKQ

V I D E O S T O W A T C H N E X T :

Step-by-Step Process on how to GROW your YouTube Channel from 0 Subscribers https://www.youtube.com/watch?v=VmA-36DC5Bo &list=PL3ofSMAYh8bsWmcxENO2v5e3rLW1nzG-k &index=4

Revealed: how to blow up your next YouTube video (real case study) [https://www.youtube.com/watch?v=_wT5Tj3jcGI &list=PL3ofSMAYh8bsWmcxENO2v5e3rLW1nzG-k &index=1

Discover the 2-minute YouTube Studio hack that instantly increases my Average View Duration by +18% https://www.youtube.com/watch?v=piNhpFVUdDU &list=PL3ofSMAYh8buB6FDSbno6KTPyIbdF2zEL &ab_channel=GrowYourGamingChannel

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“If you believe it’ll work out, you’ll see opportunities. If you don’t believe it’ll work out, you’ll see obstacles.” ―Wayne Dyer

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Inquiries: [email protected]

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