Where Links Fit Within the Marketing Funnel

Where Links Fit Within the Marketing Funnel

In this post, you'll learn how links fit within the marketing funnel and how to sustainably earn links that feed your entire funnel.

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Marketing Funnel Structure


Every touchpoint is a step towards a sale

Structure all your touchpoints into a funnel to make it easy.

Use this funnel structure.

#1. Attention, be polarizing unique or bold and get your ideas out there.
#2. Traffic, leave a trail of breadcrumbs leading to your website.
#3. Bridge, bring them into your circle with a lead magnet.
#4. Nurture, show them you have the goods with a value.
#5. Convert, make them an offer. That’s irresistible.
#6. Advocacy, incentivize them to tell others

Place all your touchpoints into one of these steps and create an easy to follow path for your prospects.

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How does your Video Content fit within your Sales Funnel


Take a moment to figure out where your video content fits within your sales funnel process.

Does your video fit within the top of the funnel? Are you using the video to build trust and credibility?

Does your video fit within the middle of the funnel? Is it asking people to hand over their email in exchange for your content?

Or, does your video fit within the bottom of the funnel? Is it selling your products or services?

Creating Video content with purpose, and you will find you will get better results with your sales, lead generation and your ROI.

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